Deezer and Spotify's efforts to encourage users to upgrade their free offers littered with advertisements paid memberships seem to be working. According to the latest figures from SNEP (the union Majors) for the second quarter, paid streaming now accounts for 22% of segment revenues against 13% a year ago. The free ad-supported streaming is stable (6%), but overall, streaming across all models moved up to 28% of revenue generated (58 million euros) against 19% in July 2014. Better , revenues from online listening now represent "half the revenues from physical sales" in France. We observe a real trend that can give hope to the sector in crisis for years. "This is the subscription model wearing this dynamic with growth of 66% while those of the model supported by advertising were down slightly (-2%)," notes the SNEP. Still, this hope is relative. Revenues from securities downloads crumble 15% while physical sales continue to fall (-18% to € 118 million). In total, the growth of streaming fails to offset the decline in physical and sector over the period displayed yet another decline of 6.2% to 207 million euros against 220 million a year ago. "Streaming is a young and growing sector. The proliferation of new players expands the market, improves the reputation of a practice, listen online, which is still far from mature," said Guillaume Leblanc , General Director of SNEP.

Apple "has some homework to do," he said. "A lot of work is being done to make the best product. The focus is on the editorial and playlists, and obviously we have teams around the world working on this," added the Apple leader. The firm also promises new features and rectify "certain things". The Guardian is indeed an echo of user complaints about the Apple Music interface, deemed unintuitive, and bugs in bookstores. "The product is always our priority [...] Of course, we strive every day to improve it" assures Oliver Schusser. The word of Apple executives is rare, especially when it comes to confess weaknesses. But the timing is not insignificant. Apple Music free period will end on 30 September. At that date, users will have to decide whether they wish to pay monthly 9.99 or 14.99 euros. In early August, Apple boss in charge of online services, Eddy Cue, Apple announced Music totaled 11 million registered or testers. Still according to him, two million had already subscribed to the family to 14.99 euros. Nothing however the standard subscription and the actual subscription. The priority for Apple in September is to convert a maximum of testers into clients. In August, a study with US users MusicWatch estimated 48% share of registered deserting the service. Apple provides, however, that this share is much lower, around 21%, but did not specify the exact nature of that figure.

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix recently created the Alliance for Open Media which is defined as a project that aims to define and develop codecs and media formats to meet the market demand for a open standard video compression and distribution over the Internet. These seven partners will pool their technologies and graciously and know-how to create these new technical standards for video, sound, image and streaming. The alliance endorsed the W3C rules on intellectual property and project from each of its work will be published under the Apache 2.0 license. The initial project aims to develop an open video codec-free usage rights that meets several criteria: open and interoperable; optimized for the web; adaptable to any terminal and any bandwidth; suitable for both commercial and private content. This new video codec should appear end of 2016 or early 2017. (Eureka Press)

After failing to buy Twitch eventually won by Amazon for $ 970 million, Google announced plans to launch its own broadcasting video game competitions service in the summer of 2015. "This summer we will launch YouTube Gaming an application and a website to stay connected while new games (...) with videos, live broadcasts, and the largest community of players on the web - all in one place ", explained the giant North American. Twitch is 100 million viewers per month According to TechCrunch, will take place today is the launch of this service. It will be initially available in the United States and the United Kingdom. Regarding the platforms, will be present on YouTube Gaming Android and IOS via dedicated applications and PC. In a statement echoed by GeekWire, Twitch wished to recall its leadership in this niche. The service boasts 1.5 million distributors and 100 million people a month who individually watch an average of 106 minutes a day program. With regard to the mobile, the Twitch applying total 38 million installations. (Eureka Press)

The free ad-supported streaming, it's bad for the artists ensures Jimmy Iovine. And yet ensures the leader of Apple, putting Apple Music free, the firm could quickly climb to 500 million users. Free was never a business model for Apple. No wonder that Jimmy Iovine, former leader of Beats bought by the Cupertino, defends the fee model applied to Apple Music. Jimmy Iovine assures the fee is he conscious artists, quite the contrary he believes the streaming ad-supported. The head of Apple Music, speaking at the Vanity Fair New Establishment Summit, has a very definite opinion on the issue - and inevitably oriented. For him, these streaming services based pub "build an audience on the backs of artists." And yet, this funding to ensure Apple Music very rapidly according Iovine: up to 500 million users. "We do not want to do that," he departs. It might be expected. The virtuous approach and concerned artists claimed by Apple Music representative, however, has something to react. Apple's service has started through a free trial period of three months. And the Cupertino company had planned during that time not to pay nothing to artists. Is it not precisely build "a hearing on the backs of artists?" Jimmy Iovine dodging. Apple responded quickly and appropriately, he said. Faced with the discontent of artists including Taylor Swift, Apple had backtracked. On the subscriber numbers (the free trial ended in September), the boss does not show more forthcoming. Growth ? She is doing "really well" he promises. Yet again ? "Apple has taught me not to give figures" finally meets Jimmy Iovine.