Instagram just keeps moving! The subscriptions brands growth rose 17.7% in the second quarter; against 1.9% for Facebook. But in parallel, the interaction rate has fallen much more on Instagram on Facebook. To observers, this slowdown is simply due to the increased number of subscribers and the number of publications. In short: more choices, more users, more than position, so an average down. Finally the next video, they accounted for only 6.22% of the content posted on Instagram between January and March, against 10.23% in the second quarter. We can expect an even higher result for the year end. With this study Quintly opportunity to slip a few tips to brands who want to invest and develop their strategy on Instagram. Compared to Facebook, we are reminded that there is no EdgeRank on Instagram. This makes it easier to reach subscribers. On Social Network, fans being more numerous, it is now necessary to spend money to increase its visibility. The publication of videos also follows some rules of common sense. "Marketers should evaluate the use of video content for Instagram and Facebook," says the report. On Instagram, for example, an interaction can be regarded as being of "good quality" if a subscriber viewing a video for 15 seconds; which is not the case on the platform Zuckerberg. It is therefore important to separate the content and upload native videos on Facebook, in addition to those posted on Instagram.

Natively integrated into Windows 10, Microsoft Edge is as what is done best in Web navigation. Very soon, the publisher has sought to demonstrate that the tool was a racing machine. Through tests, Edge would be much swifter than Internet Explorer 11 and Microsoft even suggests a factor of 1 to 3. Edge would be three times faster than its predecessor. A performance due to the new use of Javascript asm.js intermediate language used by Mozilla Firefox, and integrated into the Chakra engine used by Edge. Now that Windows 10 is in the deployment phase (110 million equipped workstations), independent tests attempt to check Microsoft's claims. Those conducted by the specialized site HotHardware tend to confirm them. Our colleagues have scrutinized Chrome 45, Edge 20, Firefox 41, Internet Explorer, Opera 11 and 32 within the Windows environment 10. pure speed, through the SunSpider test tool, Edge won indeed and far the game twice with superior performance to its competitors (see table). Via Kraken, Edge still offers the gold medal, although the differences are less important.

HP Inc or Hewlett-Packard Enterprise: which of these two new companies have been attached airait TippingPoint? Obviously no. The American firm has chosen to divest the specialist network security to a player in computer security. In a statement, Trend Micro formalizes the acquisition of TippingPoint for an amount of around $ 300 million. The publisher of security products and seized technology, intellectual property, expertise and a "large base of loyal corporate customers." Trend Micro also states that it will create a division cash Defense Network 3500 customers. TippingPoint will integrate this new entity. "By combining intrusion prevention and detection of faults, Trend Micro created a multifaceted approach to contain sophisticated attacks" wrote the editor. The integration of TippingPoint should benefit from the strategic partnership since 2014 with Trend Micro. The latter states that it will partner with HP for distribution, managed services, OEM activities and security of data and apps.

It creates value from the data by diverting explains Gilles Babinet. Today, the data produced by a company are generally used for a single purpose. The challenge is to interpret the data for other purposes, and in all areas: supply chain, marketing or finance. Three types of limits are however to understand. "The quality of what is sought and men who seek" first, with the glass ceiling of expertise. Then, the limit can also be technological. Often "the data are not readily available, they are in silos, they are denied access or sometimes difficult to treat," said Gilles Babinet. Hence the need for openness and standardization of data. Finally, the ethical limit is important. "There are areas where we can create value, but at the expense of the common good." We must therefore wonder about the purpose of our societies and on the regulation that needs to be put in place. The sources of Big Data, Gilles Babinet evokes the concept of "information explosion" from the time of Turing, with the premises of computing. But it was really in the 90s that the term is forged with intrinsically the concept of misuse of data, that is to say, the idea that we can use the data for anything other than why she was created at the start. In 1998, the invention in the Google Page Rank by Larry Page and Sergey Brin marks the beginning of the use of unstructured data to create information to search engines.

Fashion is the mini-PC. Whether mini motherboards like the Raspberry Pi or Windows or Linux HDMI key to plug into a TV, initiatives multiply to these screens computers to "supplement". Because success is indeed the appointment. Some decided to further improve the proposal: it is the case of Kangaroo InFocus, a mini PC the size of an external hard drive, run by Windows 10. A priori, nothing original with an Intel processor Atom Z8500-x5, 2GB of RAM, 32GB flash storage expandable via a microSD card and battery allows operation only about 4 hours. Note however, the presence on the edge of a fingerprint reader with Windows Hello, Microsoft's new authentication device. The novelty lies in the small dock accompanying the appliance. The latter has a wide connectivity: HDMI, USB 3.0, USB 2.0 which allows it to connect to any screen, even an iPad (provided you install a free iOS application dedicated) and make Apple tablet, a Windows 10 remote screen ...

Again, the design is the honor which is not a bad idea given the current uniformity in the sector. The manufacturer evokes a long process of design and production to lead these ultrathin form-factor. The scarcity also because the ceramic model is supposed to be limited to 10,000 copies. Perfect for talking to him. If the shape is neat, the bottom has not been forgotten. The two 4G smartphones feature a full HD 5-inch Gorilla Glass 3, a Snapdragon processor 801 associated with 3GB of RAM, 16GB of expandable storage and a battery mAh 2525. everything is animated by Android 5.1. As usual with OnePlus, design and specifications do not saddled the bill since the OnePlus X Onyx will be sold by invitation from November 5 at a price of 269 euros while the Ceramic, launched on November 24 invitation, appears 369 euros. The manufacturer intends to pull out of the game in the smartphone segment "affordable" with a really high-end proposal. Still, the system invitation, raises the buzz, quite mechanically limited volumes.

Blackberry will continue to dig the groove Android. Visibly pleased with his ability to secure the Google OS, particularly at its heart, the Canadian hear well multiply references to make its offer more attractive terminals. So after the Priv, Blackberry in his cartoons have a smartphone codenamed Vienna, as always well informed Crackberry. The latter published pictures (or rather rendered images) of the beast that has, once again, a mechanical keyboard. Except mono-block design, no features has yet leaked.

Google then announced that the format, available in open source, will be offered to users in the first months of the year 2016. In a blog post, Google also returns to the partners came to join the project: without much surprise Many media have joined the initiative including CBS, Slate or Al-Jazeera are thus part of the first contributors. But the media are not only ones interested in the project: Google explains that analytics tool providers and advertisers are very interested in new tool from Google. In total, Google announced that over 4,500 developers have looked at the source code of the project, opened on Github, and more than 250 amendments were made to the project. A project to be monitored, and takes part in the great turning mobile Google is currently trying negotiating. After changes to its search algorithm in order to promote "mobile friendly" sites, Mountain View company had announced that it intends to stream mobile applications directly in the browser without forcing the user to download them to their device. But on the foreheads of articles, Google is behind: Facebook has launched its technology Instant Articles, aimed more or less similar objectives to those pursued by Google and AMP, while Apple News, presented by Apple in the during the year 2015, takes a similar approach.